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Forget the fringe and flower crowns — Gen Z said we're taking festival fashion back to Y2K. This month, festival season begins anew with the return of Coachella, which means I've only been taking notes on what to wear for, approximately, two and half years. The process has led to no less than two existential crises and at least one pending fashion emergency because, and this is referring to fashion alone, things have changed. This is our first Coachella, really, with Amazon fashion. Euphoria makeup. TikTok aesthetics. TikTok. I am honestly terrified. Because as fashion has become nostalgic for our youth, I've been trying my best to grow up — and Y2K dressing doesn't always compute with capsule wardrobes or investment pieces. So I've spent some time looking for festival-ready brands that meet somewhere in the middle of personality and point of view, as part of my personal effort to ditch the more expected retailers (without totally blowing our budgets). Need help styling their pieces? Festival outfit ideas are coming to your inbox tomorrow.
The Accessories.
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