where style meets quality

Welcome to the world of NAiiA — A world where special jewelry isn’t just for special occasions. We don’t chase trends or traditional beauty standards. Instead, we create truly timeless jewelry designed to age into heirlooms and made to love forever. Our semi-fine pieces fit your life and flatter your body—no matter your gender—so you feel amazing every time you wear them. Not to mention, all our pieces are waterproof, hypoallergenic, durable and made with Mother Earth in mind.

More Than Jewelry

We are devoted to making a creative difference while giving back. Our company has a deep love for Mother Earth and is committed to preserving the planet. We hope to contribute to a more sustainable world so it can offer its same magic for future generations. We offset 100 lbs of carbon for every sale with Salt, a company helping to protect and restore ecosystems and livelihoods for communities in Kenya and the Amazon.


Our Founder

As an LA-based and first-generation Persian entrepreneur, Nicky Shemian has always wanted to create something of meaning. In 2020, she founded NAiiA, a jewelry line that aims to empower and inspire both men and women to feel elevated and bold. Nicky's upbringing in a multicultural home shaped her unique perspective. As a self-proclaimed tomboy, she traded in her sneakers for jewelry, and found a way to combine edgy with elegance. But for Nicky, NAiiA is not just about creating beautiful jewelry - it's about empowering individuals to express themselves and feel confident in their own skin. Through her designs, she seeks to instill a sense of empowerment and self-assurance in those who wear her creations.

Female Founder Collective