Some years are quiet. This one wasn’t.
This year at NAiiA was full — of learning, building, showing up, starting over, and taking risks that pushed us forward. From moments that grounded us in our community to milestones that stretched us creatively, every chapter felt intentional. As an LA-based brand, so much of what we do is shaped by where we come from and who we build for — and this year reminded us why that matters.
Here’s a look back at what we’re most proud of.
January: Showing Up for Our Community
The year began close to home. When devastating fires swept through Los Angeles, displacing families and taking with them personal belongings — including jewelry — we knew we had to act. We supported those who lost their homes by gifting replacement pieces and sharing resources where we could.
As a brand rooted in LA, founded by someone born and raised here, this moment mattered deeply. Jewelry is personal. It holds memory. Helping restore even a small sense of normalcy during such a difficult time reminded us why community comes first.
February: Valentine’s, the NAiiA Way
February was about love — but not just the romantic kind. We hosted a Valentine’s girl dinner celebrating friendship, gifting, and connection. Think: a custom NAiiA cake, our biggest wine glasses, jewelry on every hand, and long conversations with people we love.
It was intimate and joyful, and exactly the kind of moment that reminds us what NAiiA is really about.
April: Seen Around the City
April marked a huge milestone for us — our first billboards in Los Angeles. One appeared street-level, the other towering over the 101 freeway. At the same time, NAiiA appeared on digital valet podiums across restaurants and cultural hotspots throughout the city, placing the brand directly into everyday moments around LA.
Seeing NAiiA out in the city where it was born was surreal, exciting, and a little emotional. As an e-commerce brand, showing up in new environments was a meaningful step in deepening the connection with the people who love and support our brand.
July: You Asked For Silver, We Delivered
Silver officially had its moment this year — and our community made it clear they wanted more. In July, we released some of our best-selling styles in silver, expanding the collection based directly on what you sold out.
It was simple: you asked, we listened. And we’re so glad we did. (PS, don’t know if you’re gold or silver? Good thing we have the answer - check out our metal match guide).
September: Behind the Scenes of Rattle
September was busy in the best way. Months of designing, sampling, revising, and refining came together as we finalized our newest collection, Rattle. Pieces went through multiple rounds of edits — sent back, adjusted, reworked — until they felt exactly right.
It was meticulous, sometimes tedious, and completely worth it. This collection pushed us creatively and set the stage for what came next.
November: A Brand-New Look
In November, we unveiled our redesigned website — elevated, interesting to navigate, and unmistakably NAiiA. It felt like a true reflection of where the brand is headed: chic, refined, and thoughtful.
We spent a lot of time getting it right, and seeing it live was a major “we did that” moment.
December: Rattle, Our Newest Collection
December marked one of the biggest milestones in our brand’s history. We officially launched Rattle, introducing an entirely new category for NAiiA: 14k gold vermeil and lab-grown sapphires.
Alongside the collection, we introduced our first-ever belts and corded necklaces — pieces that allowed us to explore new forms and ways of wearing NAiiA. Stepping into 14k gold vermeil and lab-grown sapphires felt especially meaningful for us. Quality has always mattered, and moving into this space pushed us to think even more carefully about materials, craftsmanship, and longevity. It felt like a natural evolution of the brand — and an exciting one.
Looking Ahead
So much happened this year, and we’re incredibly proud of what was built — by our small but mighty team, by our community, and by our founder, Nicky, whose vision continues to shape everything we do.
Thank you for being part of this journey — for supporting us, growing with us, and believing in what we’re building. We can’t wait to show you what’s next.
Here’s to more moments, more meaning, and more jewelry that lives with you.